Ram is all about showing gratitude for those who serve our country. Over the years, the company has made various gestures to recognize the people that work with us U.S. military. The latest release from Ram is the new “Built to Serve Edition” of RAM pickup trucks.
The “Built to Serve Edition” honors the United States Armed Forces with two unique color options for each of the five service branches. Pairs of colors include Patriot Blue and Ceramic Gray, Flame Red and Tank, and Diamond Black and Gator. Every truck will wear a Built to Serve decal on the side, beneath a United States flag.
To make this special edition even more striking, each truck features black bumpers, a black grille, black dual 4-inch exhaust tips, and black wheel-to-wheel side steps. These bold details are tied together with handsome 20-inch aluminum wheels.
The interior space gets unique design details, as well. Cabins feature a sophisticated color stitching unique to each branch, in shades like Core Green, Orange, and Light Ambassador Blue. There’s also “Built to Serve” embroidered on Velcro panels on the front seats.
These trucks further honor the adventurous, daring spirit of those who serve by offering strong capability. It comes with off-road-ready features including tow hooks, skid plates, hill-descent control, and enhanced shocks.
You can check out the latest RAM pickup trucks at Westpointe Chrysler Dodge Jeep® Ram.