As if being the awesome Hawkeye in the Marvel Cinematic Universe wasn’t enough, Jeremy Renner is now getting his original music out to the world with a little help from Jeep®.
Renner has three spots in the “Summer of Love” Jeep® campaign where he uses the versatile performance of three Jeep® vehicles to get to his concert in the middle of nowhere.
In “Main Attraction,” Jeremy is at a black-tie event and grows bored of the theatrics. He quickly heads out, jumping into a Jeep® Grand Cherokee. While his song “Main Attraction” plays, we see him take the back roads to a roadhouse for a better party.
In “Nomad,” Renner sits in a remote diner trying to write a song. He looks out and sees a Jeep® Compass and begins to imagine a thrilling road trip in the adventurous SUV. It showcases the Compass’s off-road capabilities while his song “Nomad” plays — until he’s snapped back to reality in the diner again.
The last spot features the Jeep® Wrangler. Jeremy’s song “Sign” plays as he leaves the diner and chooses to drive a couple’s Wrangler instead of taking the tour bus. He takes it off-road for a thrilling trip to the roadhouse for his concert.
Oliver Francois, Chief Marketing Officer, FCA, said of Renner, “He is a true Renaissance man with talents that go well beyond acting, as he continues to show us with the introduction of his new music, which is authentic, honest rock n’ roll, and aligns with the same spirit and philosophy of the Jeep® brand.”
Experience the thrill of driving a Jeep® — take one for a test drive at Westpointe Chrysler Dodge Jeep® Ram.