Jeep® Officially Earns Cult Brand Status

Everyone who drives a Jeep® is quick to fall in love with this trustworthy automaker. For years, Jeep® has been considered one of the most iconic American brands thanks to its rugged capabilities, bold styling, and unbeatable fun. Now, the Jeep® brand has officially earned cult brand status with a “2018 Cult Brand” recognition from The Gathering (Society of Cult Brands).

“Other automotive brands have been nominated over the years, but it’s so fitting that Jeep® is the first Cult Brand Honoree. It’s an iconic brand with vehicles that stand apart from any other in the automotive category,” said Chris Kneeland, co-founder of The Gathering and Chair of the Brand Selection Committee.

Jeep Officially Earns Cult Brand Status | Westpointe CJDR | Yukon, OKJeep® was chosen alongside seven other American staple brands including PlayStation®, Gatorade, Vans®, Jack Daniel’s Tennessee Whiskey, the charitable organization: water, Snickers®, and Beats by Dr. Dre™.

This recognition coincides with the release of the all-new 2018 Jeep® Wrangler and the soon-to-be-released 2019 Jeep® Cherokee. Both models have earned themselves a cult following.

No other automotive brand comes close to the iconic status Jeep® has here in the United States. Its Wrangler model is one of the most recognizable ones on the road today, thanks to its timeless style and powerful capabilities.

Stop by Westpointe Chrysler Dodge Jeep® Ram to test drive your favorite Jeep® model for yourself.

Ram, Jeep, Dodge Garner Texas Truck Rodeo Awards

2017 Jeep Grand Cherokee Trailhawk | Westpointe CJDR | Yukon, OKThe annual Texas Truck Rodeo took place last November and, once again, Ram, Jeep®, and Dodge vehicles left judges stunned. The Fiat Chrysler subsidiaries drove off with numerous awards, honoring aspects like luxury to practicality. In total, the three brands earned five awards from the Texas Truck Rodeo.

Ram

The 2018 Ram 1500 Laramie Longhorn Southfork stole the show and earned the “Luxury Pickup Truck of Texas” award. It also took home the highest overall interior score. The 2018 Ram 2500 Limited Tungsten was awarded the “Heavy Duty Pickup Truck of Texas” title.

Jeep®

With a reputation for off-road excellence, it’s only natural Jeep® took home a handful of awards across its lineup. The 2017 Jeep® Renegade was named “Subcompact SUV of Texas.” The 2017 Jeep® Grand Cherokee Trailhawk followed suit, taking the title of “Mid-size SUV of Texas.”

We at Westpointe CDJR expected nothing less than excellence from the 2017 Jeep® Wrangler Rubicon Recon, and it delivered. The Wrangler Rubicon Recon scored big with the “Off-road SUV of Texas” award.

Dodge

For years, Dodge has been a top competitor when it comes to performance, so it’s only natural the 2018 Dodge Durango SRT stole a top prize. It was named the “Full-size SUV of Texas”. On top of that, it earned the highest overall score for performance.

To experience any of these award-winning vehicles, visit Westpointe CDJR.